Code and Title of Qualification - BSB50620 - Diploma of Marketing and Communication

Training Package Business Services Training Package?7.0-7.1 Link to Training Package
AQF Level Level 5 Implementation Guide
CRICOS Course Code 106988C Duration 52 Weeks

Introduction to Qualification 

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

Entry Requirements

Entry to this qualification is limited to those who: 

  1. Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.or 
  2. Have two years equivalent full-time relevant work experience.
Course Structure

A total number of 12 units including 5 core units PLUS 7 elective units is required for the award of this qualification. 

Units of Competency Core/Elective
BSBMKG541 Identify and evaluate marketing opportunities Core
BSBMKG542 Establish and monitor the marketing mix Core
BSBMKG552 Design and develop marketing communication plans Core
BSBMKG555 Write persuasive copy Core
BSBPMG430 Undertake project work Core
BSBMKG543 Plan and interpret market research Elective
BSBMKG551 Create multiplatform advertisements for mass media Elective
BSBMKG545 Conduct marketing audits Elective
BSBTEC404 Use digital technologies to collaborate in a work environment Elective
BSBPEF501 Manage personal and professional development Elective
BSBSTR501 Establish innovative work environments Elective
BSBOPS504 Manage business risk Elective
Assessment arrangements

A range of assessment and evidence gathering methods and techniques are used, including 2 – 4 or more methods for each unit of competency. For this course, methods include: 

Assessment Task 1. Written Activity 

Assessment Task 2. Observation/Demonstration/Presentation  

Assessment Task 3. Project works 


Students who have successfully complete this qualification will be able to further complete BBSB50620 - Diploma of Marketing and Communication.


TACIS has qualified trainers/assessors with relevant vocational qualifications and experience. Existing trainers/assessors are required to have the current Certificate IV in Training and Assessment and relevant competencies for the areas in which they are delivering or assessing.

Delivery Arrangements

Students are required to complete 12 units of competency for the award of this qualification. Approximate nominal hours required to complete qualification are 1200-2400 hours.

International students enrolled in this qualification are expected to complete their studies over a period of 52 weeks including 4 x 10 weeks terms and 12 weeks holiday breaks. The breakdown will be as follows:

  1. Face-to-face and online tuition hours in total: 800 hours/40 weeks
  2. Preparation for assessments: 10-15 hours/unit x 12 units = 120-180hrs
  3. Delivery of this course will be via face-to-face classroom workshops for 2 days/week at TACIS premises and independent online studies for a minimum of 6 hours/week.
Learner Educational and Support Services

All Students are required to attend an induction session prior to commencement. All policies and procedures are explained in full. Students are also provided with a “Student Handbook” and information about the course and assessments.

Students are invited to contact their trainer for details and support. Where the application form indicates that Students may have special needs or a problem with English, a language, literacy and numeracy test will be conducted during the orientation session to identify any Students who may require additional support.

A range of support services are available free of charge to Students and are confidential. This will include, as appropriate:

  1. Counselling – general or personal, support and referrals
  2. Study assistance as required
  3. Language, literacy and numeracy support
  4. Accommodating work and study

Any identified support needs will be recorded on the Individual Training Plan.