Code and Title of Qualification - BSB40820 - Certificate IV in Marketing and Communication

Training Package Business Services Training Package?7.0-7.1 Link to Training Package
AQF Level Level 4 Implementation Guide
CRICOS Course Code 106987D Duration 52 Weeks

Introduction to Qualification

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry Requirements

There are no specific entry requirements for this qualification outlined in the qualification description. However, students must:

1. Have satisfactorily completed Year 12 of secondary education or its equivalent, or have appropriate and relevant experience, 

2. Be competent in English (a minimum of IELTS 5.5 or equivalent) and

3. Complete a screening interview with the Academic Manager of his representative to assess suitability and capability in completing this qualification.

Course Structure

A total number of 12 units including 6 core units PLUS 6 elective units is required for the award of this qualification.

Units of Competency Core/Elective
BSBCMM411 Make presentations Core
BSBCRT412 Articulate, present and debate ideas Core
BSBMKG433 Undertake marketing activities Core
BSBMKG435 Analyse consumer behaviour Core
BSBMKG439 Develop and apply knowledge of communications industry Core
BSBWRT411 Write complex documents Core
BSBMKG431 Assess marketing opportunities Elective
BSBMKG434 Promote products and services Elective
BSBCRT411 Apply critical thinking to work practices Elective
BSBESB404 Market new business ventures Elective
BSBXCM401 Apply communication strategies in the workplace Elective
BSBTWK503 Manage meetings


Assessment arrangements

A range of assessment and evidence gathering methods and techniques are used, including 2 – 4 or more methods for each unit of competency. For this course, methods include: 

Assessment Task 1. Written Activity 

Assessment Task 2. Observation/Demonstration/Presentation  

Assessment Task 3. Project works


Students who have successfully complete this qualification will be able to further complete BBSB50620 - Diploma of Marketing and Communication.


TACIS has qualified trainers/assessors with relevant vocational qualifications and experience. Existing trainers/assessors are required to have the current Certificate IV in Training and Assessment and relevant competencies for the areas in which they are delivering or assessing.

Delivery Arrangements

Students are required to complete 12 units of competency for the award of this qualification.

Approximate nominal hours required to complete qualification are 1200-2400 hours.

International students enrolled in this qualification are expected to complete their studies over a period of 52 weeks including 4 x 10 weeks terms and 12 weeks holiday breaks. The breakdown will be as follows:

  1. Face-to-face and online tuition hours in total: 800 hours/40 weeks
  2. Preparation for assessments: 10-15 hours/unit x 12 units = 120-180hrs
  3. Delivery of this course will be via face-to-face classroom workshops for 2 days/week at TACIS premises and independent online studies for a minimum of 6 hours/week.
Learner Educational and Support Services

All Students are required to attend an induction session prior to commencement. All policies and procedures are explained in full. Students are also provided with a “Student Handbook” and information about the course and assessments. 

Students are invited to contact their trainer for details and support. Where the application form indicates that Students may have special needs or a problem with English, a language, literacy and numeracy test will be conducted during the orientation session to identify any Students who may require additional support. 

A range of support services are available free of charge to Students and are confidential. This will include, as appropriate: 

  1. Counselling – general or personal, support and referrals
  2. Study assistance as required
  3. Language, literacy and numeracy support
  4. Accommodating work and study

Any identified support needs will be recorded on the Individual Training Plan.